Rochelle K
A higher- end boutique, Rochelle K takes pride in blending Mexican- inspirations with trendy American metropolitan fashions. The doors of the first Rochelle K store opened over 28 years ago in Tucson, Ariz., and after staying local, and changing locations more than once, the boutique is now situated in a cozy studio in the Casas Adobes shopping plaza on Oracle Rd. just south of Ina Rd.
One of the store’s most popular lines, the Johnny Was collection exhibits a large influence from the border. The Johnny Was line is noted for clothes made of linen instead of cotton, something indigenous of the southwest as a comfort from its over-bearing heat, and decorated with vibrant colors, adorned with Mexican motifs of flowers in full bloom and colorful birds at play.
A fan of Latino design, owner, Rochelle has decorated her store and even her own home in resemblance to what she has seen during her travels to Mexico and Guatemala. During these travels, Rochelle often brings back merchandise to sell at her store. Women’s handbags, jewelry, and other accessories from around the world are also sold to compliment the ethnic wardrobe at Rochelle K.
